![]() However, following criticism from social media users, it removed the post and issued a statement saying: “We apologise for any unintentional hurt caused. The company said its intent was to “playfully show that some people don’t enjoy wearing paper Christmas hats”. The image, taken from the brand’s Christmas advert filmed in August, showed red, green and silver paper hats burning in a fireplace. Last month, M&S apologised after being accused of posting an Instagram photo of Christmas party hats in the colours of the Palestinian flag on fire. The watchdog said it was reviewing the complaints but was not currently investigating the ad. Printed on 100 cotton watercolour textured paper, Art Prints would be at home in any gallery. Break out your top hats and monocles it’s about to classy in here. The UK’s Advertising Standards Authority said it had received 110 complaints that the imagery referenced the current Israel-Gaza conflict and was offensive. High quality Passenger Band inspired Art Prints by independent artists and designers from around the world. “They are making fun of us and they are making fun of children who have been killed and our houses which have been destroyed,” claimed one user in a post. However, many social media users criticised the retailer for running the campaign and on Monday the hashtag #BoycottZara was trending on X, the platform formerly known as Twitter. Zara said the campaign presented “a series of images of unfinished sculptures in a sculptor’s studio and was created with the sole purpose of showcasing craftmade garments in an artistic context”. In the background of other pictures there are damaged statues and broken plasterboard. In one image McMenamy holds a mannequin wrapped in white material over her right shoulder. The campaign, shot by the photographer Tim Walker, featured a series of images of the model Kristen McMenamy in a setting that Zara says was supposed to resemble a sculptor’s studio. It said the idea for images was conceived in July and they were photographed in September, prior to the start of the Israel-Gaza war on 7 October. ![]() “Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created,” Zara said in a statement posted on its Instagram account. ![]()
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